Key Components Of Social Media Marketing Strategy

Social media marketing is a beacon that can bring customers from all corners of the world. This type of marketing is extremely valuable, but it is still a tool, meaning that it is only as good as its user. We want you to know how to use this tool, which is why we are sharing the following key components of social media marketing that need to be addressed individually to make sure the tool is used correctly.

Bullseye on the Customer

An important aspect of social media marketing requires being able to identify a potential buyer correctly. Identifying potential customers starts by creating a buyer's persona. Think of this fictionalized buyer as your ideal customer. How would you speak to this person? What are their pain points? What are their goals and aspirations? What are the challenges that they are facing on a daily basis? You will need to tune into this customer so that you can join the conversation that they are already having in their head. When your marketing is in lockstep with their thoughts, you can create a lifelong customer.

You might not think that this step is too important, but creating this fictionalized customer helps identify the kind of customer your social media marketing needs to be targeting. What you are effectively doing is reducing the risk of your social media marketing efforts reaching people who are not interested in your products or services.

Checking out Competitors

Okay, we know it is not great to hear that one important step to take when engaging in social media marketing is to look at what competitors are doing, but that is how the game is played. A competitor with healthy traffic who is selling the same product or services is likely doing something right. When we manage social accounts for clients in Jacksonville Florida, or Chula Vista, California, we factor in the competition and the area.

You are not going to be stealing their ideas but rather learning from them so that you can apply their winning tactics to your own business. We want to pay attention to not only the way they use social media but how they respond to their customers. The customers that your competitors have will likely have similar characteristics to a buyer's persona, which is ideal for you. In essence, you are just reading what your potential customers might want from you.

Choose the Platform

The next thing we must tackle is finding out what platform will be most useful to you. For example, those who are attempting to reach the youngest demographic might need to consider social media platforms with a younger base, such as Snapchat or even Instagram.

Understanding the buyer's persona is helpful in finding out the best platform to use, though there are other clues that help highlight the best platforms. Now, you can also use all platforms if you want to test out the waters and receive live data. Doing this can help analyze how people respond to your marketing efforts, and it helps us see which platform brings in the most traffic.

Creative Content

Surely, it is clear that social media marketing is pretty involved once you start breaking apart some of its elements. We know that this could feel a little overwhelming, but each component is tackled one at a time so that it does not feel so complicated. For example, another factor that makes or breaks a social media marketing campaign is producing effective content.

You have all of these social media accounts to juggle, and you are reaching the customers that might want your services or products, but you need to engage them. Engaging customers requires that your company creates interesting content. Great content comes in many forms. For example, you can create videos to share while others may just need to post related images. You can do your best to use some of the information you know about your buyer's persona to try to create the right content, or use your competitor's social media efforts to give you an idea where to go.

Now, you know a little more about social media marketing. Yes, these are just a few key components of social media marketing, which means there are a lot of other things to learn about. For one, you still have to think about who is going to create the content you are going to be using, be it media, written content, or just images.

Small business also needs to consider just how much funds can be set aside for social media marketing, and make sure that it is turning a profit. Each campaign needs to be analyzed after it is employed to see how it is working or if it needs to be abandoned. In short, there is a lot to think about, but do not doubt the fact that this type of marketing is essential for businesses like yours.